Survey Reveals Individuals in america Still in the Black About LEDs
Supporting the LED mild trend, IKEA will be transforming its full lighting variety to LED by 2016, significance IKEA will sell only LED lighting and LED lighting to allow many individuals to stay a more maintainable lifestyle at house and spend less on their power expenses. IKEA will be selling the LED lighting at the smallest price in the marketplace, thus making it affordable for the most people. Additionally, IKEA is modifying more than one thousand mild resources inside the IKEA shops to LED and other more effective lighting.
Sustainability is a foundation of IKEA, which takes ongoing making its company more maintainable and, simultaneously, makes it much simpler for clients to stay a more maintainable lifestyle at house.
"LED is a mild trend. With household power expenses ongoing to increase quickly and international power intake increasing, a small LED light can have a very big effect. It uses much less power than a conventional light and delivers a lot of house providing potential to the property. Building on our perception that everyone should be able to manage to stay more self-sufficiently at house, we will create sure our LED prices are the smallest in the marketplace," says Bob Howard, Primary Sustainability Official, IKEA Group.
"WWF is seeking for a 100% power future. In order to shift away from our reliance on energy resources, we need to take advantage of all possibilities. Almost 20% of international power intake comes from lighting, so moving lighting to LED technology is a cost-effective way to get change at range. IKEA transforming its lighting variety to LED will have a real effect in decreasing power use in many houses," says Samantha Cruz, innovator of the WWF (World Creatures Fund) Global Environment and Energy Effort.
This LED initiative follows past IKEA US authority activities such as the stage out of plastic baggage in 2007 and incandescent lighting truly.
"We are dedicated to allowing our colleagues and clients to stay a more maintainable lifestyle at house. And modifying to LED lighting is a smart and affordable way to be maintainable in our daily life. IKEA facilitates this to such a degree that we lately provided LED lighting to every one of the 130,000 IKEA colleagues across the planet," feedback Scott Keep, IKEA US Chief executive.
Today, there is a wide range of LED bulbs available at IKEA that enable customers to easily change old incandescent bulbs to LED without changing the lamp base. LED lighting is, until now, one of the best-kept secrets in home furnishing sustainability:
- If one million people changed one bulb each into LED, this would in terms of CO2 emissions correspond to taking almost 6,700 cars off the road, or planting 17 million trees per year.
The total annual cost saving (including purchase price and energy consumption cost) of switching one incandescent 40W bulb to a corresponding LED bulb, is approximately $6.25 (5.3 Euro) on average.
- LED bulbs can last nearly 20 years. That's about 20 times longer than a typical incandescent, 10 times longer than a typical halogen and twice as long as a typical CFL.
- LED bulbs use substantially less power than incandescents or CFLs. Replacing existing lighting with LEDs can save between 50% and 90% of lighting energy costs.
- LEDs can be used almost anywhere – in any room in the house or in any business. LED replacements are already available for many bulb types and can fit virtually all of your existing lamps.
- A recently conducted survey of 6,000 consumers in China, Russia, Germany, UK, US and Sweden (July 2012*), showed that many are not aware of the benefits of LED; however 60% express an interest in LED as an energy saver, especially as energy bills generally rise and 20-25% of the electricity cost in the home comes from lighting.
- The survey was performed by YouGov for IKEA.
The U.S. Department of Energy has estimated that an increased adoption of LEDs over the next 15 years would:
- Reduce electricity demands from lighting by 62 percent
- Prevent 258 million metric tons of carbon emissions
- Eliminate the need for 133 new power plants
IKEA SURVEY RESULTS
New surveys from IKEA US reveal that Americans are starting to take steps to keep their homes more sustainable by using LED bulbs, but are still learning about the benefits of LED lights. Here are some of the IKEA survey findings:
Americans are Starting to See the (LED) Light
- Slightly less than one-half of Americans (43%) have at least one LED bulb in their house (source: IKEA Global Study), compared to China (80%), Russia (65%) and Sweden (61%)
- Knowledge Gap: only 27% of people know that these bulbs last 20 years (source: Wakefield Research)
- Knowledge Gap: only one-third (34%) of Americans say LED lights provide similar lighting quality to incandescent bulbs (source: IKEA Global Study)
- That's compared to China (77%) and Russia (61%) (source: IKEA Global Study)
Electric Bill Going Up? Time to Turn On LED
- More than half (52%) of Americans have seen an increase in their home electric bill over the last 12-24 months (source: IKEA Global Study)
- 69% of Americans say that lighting accounts for up to 40% of their electric bill (source: IKEA Global Study)
- Knowledge Gap: more than 1/3 (34%) of people don't know that LED bulbs use less energy (source: Wakefield Research)
Show Us the Bulbs... Americans Who Know About LED Ready to Switch!
- When told of LED savings, 86% of Americans say they're interested in switching (source: IKEA Global Study)
- Nearly half of Americans (44%) feel they would save up to 30% on their electric bill by using LED bulbs (source: IKEA Global Study)
- Nearly Half of Americans Don't Think Their Significant Other Will Last as Long as an LED Light Bulb - so your most enduring long-term relationship might be with an LED!
People who buy an LED bulb today can count on that bulb for the next 20 years. Research shows that...
- 55% of Americans feel they will be with their significant other for the time that one LED bulb lasts – up to 20 years (source: Wakefield Research)
- Only 31% feel they'll have the same best friend 20 years from now (source: Wakefield Research)
- Only 33% feel they'll be living in the same house – will have to take their LED bulbs with them (source: Wakefield Research)
Americans Have Some Bulb-Changing to Do
- More than one-fifth of Americans (22%) are currently using between 11-20 incandescent bulbs in their homes (source: IKEA Global Study)
- That said, nearly 30% are only using between 1-5 incandescent bulbs in their homes (source: IKEA Global Study)
What Eco Generation? Turns Out More Boomers are Buying LEDs
- More Americans over the age of 40 have bought an LED bulb than those 18-39 (source: Wakefield Research)
- Knowledge Gap: 28% of Americans 18-29 are not sure of the cost of LED bulbs (source: IKEA Global Study) *
- Survey Methodology Notes
The IKEA survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,006 nationally representative Americans, ages 18 and older, between September 10th and September 17th, 2012, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The IKEA global survey was conducted by YouGov among 6,000 consumers in China, Russia, Germany, UK, the United States and Sweden in July 2012.
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